ASMR – short for autonomous sensory meridian response – is a physical sensation that has dominated a corner of the internet for the best part of a decade. It has a dedicated following, with more than ...

Shh… hold your forearm up to your ear and run a hand along the skin. Listen. Does it sound soothing? ASMR (autonomous sensory meridian response) content exploded ...

A sedative tingling feeling that slowly forms on the scalp, prickling as it descends its way over the entire body before finally becoming an immersive physical experience that collapses the acoustic ...

I like to be stroked. And no, that’s not a kinky opener for my Tinder bio or an admission that I believe I’m a cat trapped inside a human body. Since I was a child, if anyone stroked my skin or hair I ...

Join Liam, the "Sign Guy," as he takes you on a mesmerizing journey of road sign transformations across the bustling streets ...

London’s Design Museum has collaborated with the ArkDes centre in Stockholm, Sweden to present the UK’s first-ever exhibition dedicated to the sensory phenomena of ASMR. Looking at the subject from a ...

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...

Some love it, some loathe it. But while ASMR has been a major trend on the Internet for the last decade, this relaxation method has rarely been the subject of a full-blown exhibition. Now, the concept ...

Trends develop here, there and everywhere on the internet, whether it’s the current BirdBox challenge inspired by Netflix’s new film or cake frosting videos on Instagram. One of the most recent trends ...

A century after Proust’s Remembrance of Things Past was translated into English, a couple of French creatives have updated his famous “madeleine scene” for the new millennium. Whereas Marcel’s ...