Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance.

Imagine that a company named Generico Housing Insurance Inc. wants to build an ad campaign to promote its new insurance coverage for egg damage caused by bored teenagers. Which approach do you think ...

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received.

Google put out a two weeks notice for an upcoming change to how local business phone numbers appear in AdWords ads, potentially affecting both call extension and location extension campaigns, ...

Tweaks made to the Desktop Editor in AdWords Campaign Experiments now enable marketers to set test parameters and apply them to a given campaign a little more easily. This helps marketers to optimize ...

There haven't been any big studies on the impact of PPC, AdWords ads, on organic click through rates since Google dropped ads from the right rail in February. But a new small test has one advertiser ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google AdWords is the most commonly used lead generation tool in many small and medium businesses. Layer in small and medium vendors ofCRM’s many varieties of applications, and the dependency on ...

Valerio Celletti posted on Twitter (hat tip @Gianps) a screen shot of a new Google AdWords test where they are testing showing an additional description field in AdWords ads to make the ad even longer ...

Opinions expressed by Entrepreneur contributors are their own. In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd ...