Snap is now developing permanent augmented reality overlays for various landmarks across the globe, allowing developers to create custom experiences that blend the virtual world with ours. Named ...

Traditional sources and scholars have long hypothesized the location of this sacred chest. But tracing its whereabouts is more difficult than it seems.

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Google would like to use your phone’s camera more often—not just for whatever it’s calling its group-chat software this month, but also for augmented-reality overlays of search results on your view of ...

Augmented reality (AR) and virtual reality (VR) are becoming less expensive, more powerful and versatile, more accessible, and easier to code. That’s spurring a wave of tech use innovation in a wide ...

Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

Goodr boosted conversion rates by 32% among mobile shoppers with an augmented reality (AR) experience that lets people virtually try on its sunglasses for runners. The AR experience lets shoppers see ...

In brief: Facebook's upcoming smart glasses are set to arrive "sooner than later" this year but they will be missing a key feature often associated with such wearables. Instead, it sounds as if the ...