Brands do not have lifecycles. Factories can be shuttered. Machinery may need to be replaced. Technology becomes outdated. Founders die. Brands do not die natural deaths. Brands can live forever. A ...
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Why some car brands have shockingly low repair bills
Some carmakers have quietly built a reputation for repair bills that barely sting, even as labor rates and parts prices climb. Their owners are not just getting lucky, they are benefiting from ...
More than a decade ago, I coined the term brand SERP – the result you get when someone searches for your name or company. I called it the “digital business card” because I saw firsthand how a messy ...
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