Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

The multi-level marketing (MLM) industry has been part of American commercial life for at least 100 years. What began as the door-to-door selling of vitamins and perfume has become a channel worth ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. There isn’t one right way to do marketing. The more I’ve dabbled in marketing ...