If a defining factor of a premium brand is the ability to command high pricing, then DS qualifies, albeit in a limited number of markets and with the exception of the two largest ones. At the top of ...

Unveiled at the 2017 Geneva Motor Show, the DS 7 Crossback marked the brand’s first ever compact premium SUV. It’s alright if you’ve never heard of it or even seen on up close. The latter part is ...

The DS 7, which is France’s best-selling premium crossover according to the automaker, has become a bit more appealing with the introduction of the new Ligne Noire special edition. Available in ...

The DS was immortalized in the 1969 comedy adventure “Le Cerveau” (The Brain). Here was one of France’s hottest stars Jean-Paul Belmondo, who with his tough guy unconventional good looks had become ...

You might have noticed a couple of new DS models entering the market this year, and that’s because the French brand is shaking up its lineup in an attempt to cement it more firmly among other premium ...

Emmanuel Macron has a new ride as a special DS 7 Crossback Élysée has entered service in the French Presidential fleet. Based on the DS 7 Crossback E-Tense 300, the model measures 188.6 inches (4,790 ...

DS Automobiles has struck a partnership with the Louvre museum in Paris to create an exclusive DS 7 Crossback ‘Louvre’ limited edition. Since its launch in 2015, DS Automobiles has been a patron of ...

“Today DS is far away from the likes of Audi, but you need to start the dream,” then-CEO Carlos Tavares told us over a Parisian lunch in 2014. “Anybody trying to compete in the premium area thinks ...