What began as a moment of childhood curiosity has evolved into one of this year’s most heart-warming digital success stories.

Nobody does Elf on the Shelf like Paris Hilton! The socialite and heiress has been sharing the most magical videos of the scout elf that visits her home, and her kids Phoenix, who turns 3 next month, ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family's Elf on the Shelf for his three kids to find the ...

Editor’s note: This story may contain spoilers for prying little eyes! Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner! These ...

For many parents, Elf on the Shelf can be a bit of a hassle but one mum has come up with a 'genius' and simple idea that needs no preparation and the kids are loving it ...