Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Most marketers have felt it. A slow uneasiness as inboxes fill with messages that read the same. During the recent Social ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why choosing a marketing automation platform is harder than it looks appeared first ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows ...

Businesses, regardless of size, are recognizing the essential role of email marketing automation software in efficiently targeting their desired customer base. The appropriate software can simplify ...

What is B2B marketing automation? Marketing automation refers to the systems and automated processes that organizations use to facilitate various marketing activities. For B2B professionals, it's ...

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits. When it comes to CX approaches, ...