Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...

Say what you want about Facebook and how its news feed algorithm sometimes needs tweaking — it's still one of the best avenues for reaching out to people who share the same interests as you. Whether ...

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything ...

Targeting featured snippets is not a new SEO strategy. For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results. But ...

Google’s search engine results pages (SERPs) have evolved dramatically over the years. Organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, People also ask boxes, ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...