I reckon most of us have had the thought at least once – if I’m looking at a “red” ball, why would I think the other person ...

Has an optical illusion ever prompted you to see colors that weren't actually there? Or have you wondered why the infamous photo of "the dress" was perceived as white and gold by some but blue and ...

Humans struggle to distinguish colors in the dark because of how our eyes adapt at different light levels. | Credit: Dmitri T/Shutterstock ...

From early childhood, we’ve been taught to recognize the colors of the rainbow—red, orange, yellow, green, blue, indigo, and violet—using the iconic acronym ROYGBIV. We see them in nature, on color ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown. A juicy tomato, ready to eat, vibrantly red and practically screaming, “I’m ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color? But none of the green you'll see ...