For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

The long-standing duopoly of the Apple App Store and Google Play Store is facing its most significant challenge yet. A new ...

Apple has revealed that it will expand advertising placements within App Store search results from next year. The company ...

Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...