KALAMAZOO, Mich.—Two teams of digital marketing students from Western Michigan University took second and third place among 217 undergraduate student teams from across the world in the Digital ...

After 15 years of intense competition and finishing as the runner-up twice, UNLV’s American Marketing Association team won first place — and $3,000 — in the collegiate case competition in New Orleans ...

The winners of this year’s Macy’s Marketing Case Competition are the kind of team that work as they go, according to one member of the winning team, Wharton sophomore Tony Wang. Organized by the Penn ...

A team of three Rutgers graduate students won first place in a global digital marketing competition hosted by the Purdue University Northwest College of Business. The team – made up of Kaitlyn Bentley ...

Two teams of students from Rochester Institute of Technology took first and second place Friday in the fifth annual Student Marketing Campaign Competition hosted by the local chapter of the American ...

A brand is dead in the water if it doesn’t create opportunities for consumers to directly interact. Often, brands activate their communities through competitions, ranging from dance challenges to ...

With Jimmy Fallon, its late-night show host, NBCUniversal will be launching a marketing/branding competition TV series -- “On Brand With Jimmy Fallon.” The unscripted TV show will see Fallon starting ...

In an effort to modernize the franchise and help boost fan engagement, the Atlanta Hawks will be hosting a Shark Tank-esque marketing competition — titled "Agency Shootout" — during the heart of the ...