Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...
08 February 2008 SEM-consultant.com are a top line SEM Consultants, who are now the only PPC, SEO consultants offering PPC, SEO for foreign languages such as Spanish, Dutch, Chinese, Korean, Japanese, ...
It's an age-old conundrum. Hundreds of marketing articles have declared that PPC and SEO should not work in independent silos. But old-fashioned conventions keep many digital marketing agencies and ...
Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...
Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research. A well-orchestrated PPC campaign can benefit a good SEO ...
Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...
Like every other entrepreneur, you sure want to drive maximum traffic to your website. Don’t you? However, when it comes to deciding the vehicle needed for bringing in the desired traffic, we all have ...
In this day and age, most lawyers understand that they need marketing to ensure the long-term stability of their firm. Where lawyers go wrong is when they don’t exercise the same due diligence with ...
It’s commonly accepted that Pay-Per Click (PPC) doesn’t affect Search Engine Optimisation (SEO) and Google has reiterated that there is no link between the two, despite recent reports suggesting ...
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