Discover how pricing power affects demand, linked to price elasticity. Learn why unique products or scarce resources give companies a strong pricing advantage.

“We spend inordinate amounts of time calculating how much we have, want and don’t have, and how much everyone else has, needs and wants”, says Brene Brown, author of Daring Greatly. “…we are often ...

Earlier this year, we saw the predictable ‘panic shopping’ in response to the pandemic, but how has COVID-19 affected consumer behaviour more specifically? The COVID-19 pandemic is extremely complex ...

Part three of the series: ‘Back to Strategy—Inclusive Leadership In 2026 Budget Planning.’ Leaders across the IT channel ecosystem are knee-deep in 2026 planning. In part one of this series, we ...

“A hungry man can’t see right or wrong. He just sees food,” Pearl S. Buck once said. While Buck might have said the statement with a very direct intention, the metaphorical roots of this statement ...