Scratch-off tickets are big money for state-run lotteries. Is it the promise of winning big that keeps players in the game? Or is there something else happening in the brain? NOVA is available to ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

Hi everyone! In today's #asmr video I'll do up-close and personal new triggers that will make your eyes roll to the back of ...

Mosquito bites are itchy and we tend to scratch itchy things. The scratching feels good in the short term but tends to hasten and exacerbate swelling and inflammation. This leads to more scratching ...

I remember it well: our dark winter of itch when the kids were small. It started with a note sent home—years before the pandemic—that my child had been exposed, not to a deadly virus but to lice.

Dive into the subconscious to see what’s really driving the decisions you make. Are you in control of your brain, or is your brain controlling you? Dive into the latest research on the subconscious ...