Of the many choices you face as a small-business owner, one that may cross your mind as you parse the daily headlines is whether to engage in societal marketing. The concept emphasizes a company's ...

Social marketing theory is a communications discipline that focuses on using marketing tools and strategies to spread beneficial information. According to Weinreich Communications, the theory, which ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...