In 2008, the Council for Research Excellence, a research group funded primarily by Nielsen and staffed by researchers from various media and advertising organizations, studied the media consumption ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Ipsos released a new research study that was commissioned by iHeartMedia called “Day in the Life Audio Journey.” According to a press release from iHeart, the study showed that consumer interest in ...

TagStation LLC, owner of the Dial Report radio measurement platform, announced at Radio Show key findings from its new brand study that show radio ads, on average, drive 22 percent traffic lift for ...

NAB released a commissioned study, conducted by Nielsen, showing a direct correlation between radio airplay and music sales. According to the study, radio airplay is the dominant driver of music sales ...

An annual study on women in radio finds that the broadcast industry must do more to support women looking to rise to the ranks of management. The organization Mentoring and Inspiring Women in Radio ...

A research study showed most active country fans believe they can better hear their favorite songs on DSPs... yet, if they had to make a choice, would still narrowly opt for their local FM stations. A ...

Commercial time on radio stations is averaging less than 10 minutes per hour, lower than the average number of commercial minutes per hour (12 to 14) on television, according to a study released ...