Instagram is changing the game with new Reel metrics like retention rate and skip rate. These analytics go beyond ...

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Over the last couple of years, executives have started putting more emphasis on analytics and big data, and that has caused people across industries to rethink how they measure success. However, when ...

Data has become a vital currency for marketers as it offers many opportunities to understand consumer behaviour, uncover trends, and make data-driven decisions. However, with the ever-increasing ...

The Takeaway: What's the difference between a "vanity metric" and an actionable one? Ries explains with two contrasting examples: Consider the most basic of all reports: the total number of 'hits' to ...

Vanity metrics are the red herring of social media. Mainly referring to the number of followers on an account or the number of Likes that a post receives, vanity metrics look great on paper, but are ...

TJ Macke is the SVP of strategy at Sapper Consulting, which replaces cold calling for its clients. It’s cooler than it sounds. You can also follow him on Twitter @tj_macke. Today’s marketers have ...

Startups love to point to big growth numbers, and the press loves to publish them. We are as guilty as anyone else in this regard: one million downloads, 10 million registered users, 200 million ...