The latest data from Viator, an online travel agency for travel experiences, offers a window into evolving travel habits. Why it matters: The data suggests that some consumers prioritize unique, ...

If you’ve been thinking about booking tours, excursions, or experiences for an upcoming trip, today is one of those rare days where it really pays to act. Rakuten is running a 1-day flash offer on ...

Tripadvisor's Viator has long been one of the largest online travel agencies for tours and activities. But to juice its revenue, it began letting tour operators spend more for better placement in ...

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Viator says Banff bookings have grown 87%. Photo Credit: Aqnus Febriyant/Shutterstock Travelers this year want outdoors activities, immersive experiences and musical performances when they visit a new ...

Tripadvisor is feeling the heat from activist investor Starboard Value. The merging of Brand Tripadvisor and Viator's operations should enable Tripadvisor to wrangle some cost efficiencies.

Travel review website TripAdvisor has announced that it is acquiring San Francisco-based Viator for approximately $200 million, "substantially" in cash. Viator is a website operated by travel insiders ...

Q: You were named president in 2020 just before the pandemic. What have the past few years been like? A: The pandemic hit the whole travel industry very hard, and we were no exception to that ...

Viator is the star performer in the Tripadvisor portfolio, and after trying for a time to focus on the Tripadvisor experiences brand instead, it might be time that CEO Matt Goldberg went all in on the ...

Whether you're looking for an exciting group tour in Las Vegas or a romantic excursion in Rome, Viator offers a wide range of tours and experiences in the best destinations in the world. Take ...