The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

ZapScale, a customer success platform, launched an AI churn and upsell prediction model designed to equip SaaS companies with predictive insights to help tackle churn and optimize upsell opportunities ...

ZapScale leverages AI to help SaaS companies proactively identify churn signals and pinpoint upsell potential, to solidify its commitment to enhancing customer success WILMINGTON, Del., Sept. 4, 2023 ...

With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

There’s a lot of AI news this week from Google, Microsoft, OpenAI, and Anthropic, which we’ll cover in the news section below. Most of the product innovations these companies are rolling out are built ...