Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

How Lego designed its new interactive Smart Brick

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...