The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series.View on euronews ...

On day one of the CES trade show in Las Vegas, TVs got bluer, phone screens got bigger, Lego got smarter and the BlackBerry ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

It's the first week of a new year and there's no time for the tech world to slowly ease back into things following the ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...