Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

CarMax plans lower margins and more marketing to recover sales after a 9% decline in used-vehicle sales and rising online ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...

UBS calls Meesho a “2030 powerhouse,” citing a cash-generating model few Indian startups can match. From Tier-2 dominance to ...

Opinion: As state scrutiny of automatic renewal subscription models increases, businesses that depend on recurring billing ...

Discover how Kalshi Inc. leveraged AI technology to create a viral advertising campaign during the NBA finals, challenging ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of ...

A heightened focus on affordability—driven by rising ownership costs, tariff concerns, and a late-model used supply crunch—defined the market in ...

Wondering if Walmart at $115.66 is still a smart buy after such a strong run, or if most of the upside is already priced in?

Costco won’t price match, but Best Buy, Staples, JCPenney, Kohl’s, PetSmart, GNC, Dyson.com, and Tractor Supply often will on ...

The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...