Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

At the core of contemporary China is a contradiction: it’s the world’s most prominent Communist-ruled country, yet it’s found steadily increasing affluence in recent decades by embracing a degree of ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...

Amazon Prime Video subscribers aren’t the only streaming customers being subjected to longer commercial breaks lately. Warner Bros. Discovery’s (WBD) Max has increased the amount of commercials it ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as ...