Alternative text, also known as alt text, is descriptive text that conveys the meaning of an image in digital content. It’s designed to make visual content accessible to people with vision disabilities.

Learn how to write meaningful alternative text (alt text) for images, charts, and more.

Oct 19, 2021 · Alternative text is a textual substitute for non-text content in web pages. This article is focused on images, but its principles also apply to multimedia and other non-text content.

Alternative (Alt) Text is a brief text description of images and graphics, and is an essential part of making content accessible. When adding images, icons or other graphic elements to digital content, be sure …

Apr 30, 2025 · Alt text, short for alternative text, is a written description of an image that appears in your HTML code. Its primary function is to convey the essential information of an image when the image …

Aug 7, 2025 · The primary purpose of alternative text, more commonly known as alt text, is to describe images to visitors who are unable to see them. It is read aloud to users by screen reader software, …

Aug 7, 2025 · What is Alternative Text? Alternative text is a brief image description that ensures that helps users with visual impairments understand what an image is about.