What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …
AMA Marketing Competency Model
The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and
Develop a Winning Marketing Strategy: Step-by-Step Guide
Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual
Marketing vs. Advertising
Marketing is a business practice that involves identifying, predicting and meeting customer needs. Advertising is a business practice where a company pays to place its messaging or branding …
Guide to Types of Marketing: Strategies, Techniques, and Tactics …
Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a …
2026 AMA Winter Academic Conference
Bridging at the Frontiers: Marketing for a World in Transition As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse …
The Skills Marketers Need in 2025 and Beyond
Jan 31, 2025 · The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.
Define Marketing Techniques: Best Practices for Effective Marketing
Oct 28, 2024 · Understanding marketing techniques is crucial for any marketing professional looking to enhance their strategy. Let’s dissect the key components of effective marketing …
Marketing vs. Promotion: Key Differences and How They Impact …
Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For …
8 Steps to Build a Successful Social Media Strategy
Apr 24, 2025 · Discover 8 essential steps to build a winning social media strategy. Learn how to set goals, choose platforms, create content, engage, and measure success.